Biochar & Better Soil: A Smarter Way to Build Healthier Landscapes and Stronger Margins

Biochar is no longer a niche soil amendment—it’s quickly becoming one of the fastest-growing categories in soil health today. As more people look for better soil performance and more sustainable solutions, biochar is naturally making the shift from a specialty product to a mainstream essential.

In this Wakefield BioChar webinar, we take a closer look at the current state of the U.S. biochar market by walking through real sales data, adoption trends, and the key factors fueling growth across gardening, landscaping, and professional soil applications.

Together, these insights offer a clear, data-backed snapshot of where the biochar market stands today—and just as importantly, where it’s headed next.

Biochar’s Rapid Market Growth

The biochar market is expanding at nearly twice the rate of the broader soil amendments category, and because of that, it’s signaling a major shift in how growers, industry professionals, and municipalities are thinking about long-term soil performance.

During the webinar, we walk through what’s driving this growth and, more importantly, what it means in practice, including:

• Current biochar market CAGR and revenue growth, so you can clearly see how the category is scaling
• How biochar is moving beyond early adoption and into a phase of true category acceleration
• Why soil performance and sustainability are increasingly influencing purchasing decisions across multiple markets

As a result, biochar is no longer seen as an experimental input. Instead, it’s becoming a strategic solution for those looking to invest in lasting soil performance and long-term value..

Sales Momentum Across Retail & Professional Channels

One of the most compelling insights shared in this session: biochar product sales more than doubled year-over-year, driven by both online and brick-and-mortar growth.

We explore:

• How retail garden centers are expanding biochar shelf space
• Increased adoption by landscapers and professional installers
• Why repeat purchases are rising as users see consistent results

This momentum reflects growing confidence in biochar’s performance—not just curiosity.

What’s Driving Demand?

Biochar’s adoption isn’t being fueled by marketing buzz alone. The webinar highlights the real-world factors pushing demand forward, including:

• Improved water and nutrient efficiency in challenging soils
• Long-lasting soil benefits compared to short-term inputs
• Growing interest from municipalities and sustainability-focused organizations

From home gardeners to large-scale land managers, users are looking for solutions that deliver measurable results over time.

Why Biochar Is Different

Unlike traditional soil products that break down or require frequent reapplication, biochar works as a long-term soil framework. Its structure supports soil biology, improves nutrient holding capacity, and delivers durability that many conventional amendments can’t match.

This performance—paired with its carbon-negative potential—is why biochar is increasingly viewed as a premium, category-building solution, not a commodity input.

Why This Matters for the Future of Soil Health

As soil health becomes a priority across agriculture, landscaping, and urban development, biochar sits at the intersection of performance, longevity, and sustainability.

This webinar provides a clear picture of:

• Where the biochar market is headed
• How businesses can position themselves within a growing category
• Why biochar is shaping the next generation of soil solutions

Whether you’re a landscaper, garden center professional, sustainability-driven business, or simply curious about regenerative soil practices, this session offers valuable insight into why biochar’s growth matters—and why it’s just getting started.

Wakefield BioChar Products & Availability

Wakefield BioChar offers a full range of biochar products for gardeners, landscapers, and professional soil users. Our products are available through BFG Supply and Do it Best, as well as select independent garden centers and retailers nationwide, making biochar easy to access across both professional and retail channels.